We are proud to partner with Pride of Bristol Bay

Supporting sustainable commercial salmon fishing in Bristol Bay, Alaska

Pride of Bristol Bay is a fisherperson-owned purveyor of wild, Alaskan salmon dedicated to river conservation across the country, harvesting wild Alaskan salmon in the pristine waters of
Bristol Bay, Alaska and getting it to your table.

Their family-owned business ethics of sustainable fishing practices are woven into the landscape and culture of the Bristol Bay community. Idaho Rivers United is proud to partner with Pride of Bristol Bay (POBB), through their Wildly Devoted program, which donates 2% of their Idaho sales back to Idaho Rivers United.  20lb cases of wild salmon fillets or portions are available for order this summer with a September pick-up (see dates below).

The summer of 2022 season has been a record-breaking year for salmon in Bristol Bay, according to local news in Alaska, an impressive 69.7 million fish returned this summer. That surpasses the previous record of 67.7 million fish, which was set last year.

According to POBB, the Alaska Department of Fish & Game is recognized as one of the most effective, comprehensive resource management systems in the world. Bristol Bay is known as the cornerstone of resource stewardship because not only does it cultivate and protect the region's salmon, but it includes the support of all species in the ecosystem for generations to come. Read a past article on the management practices and how to protect this area.

POBB fisher people are committed to the highest quality and handling standards at the point of harvest, creating unsurpassed quality and flavor. You can now have the opportunity to have a case of that delicious wild salmon in your freezer. Every case of their wild salmon is labeled with the name of the “Bristol Bay Fishing District” in which the wild salmon was harvested from. To get a discount bulk rate and give back to Idaho Rivers United, join the POBB buying club, and if you purchase online between July 1st to August 31st, 2022 your order will be ready to pick up in either the Boise area or Sun Valley locations (see dates below).

IDAHO buying club pick up locations:

Sun Valley - Saturday, September 30th 9-12pm
Upper Big Wood River Grange #192
609 South 3rd Avenue
Hailey, ID

Boise - Friday, September 29th 4-7pm
Payette Brewing Company
733 S Pioneer St
Boise, ID 83702

Sustainably sourced, wild sockeye salmon

Thank you for supporting sustainability in the commercial salmon fishing industry, and choosing wild.