AVEDA: Salons making a difference for our rivers
Earth Day - or Earth Month - is known as a time to celebrate and give back to our amazing planet. Many businesses take this concept to year-round initiatives, working tirelessly to make every day a day that gives back. Our Aveda partners do just that and are among our earth “year” heroes.
It started in the very beginning with the founder of Aveda, Horst Rechelbacher, who envisioned hair care products that were good for people and respectful of the planet. Since his first shampoo in 1978, Aveda has set a very high standard for environmental stewardship. Aveda products are cruelty–free, vegan, and they have created carbon-neutral shipping. Another astounding environmental feat is Aveda is the first beauty company to use 100% post-consumer recycled materials in its packaging. On top of all of these great steps, Aveda has raised over 65 million dollars globally for clean water since 1999. Why clean water? Aveda’s business revolves around clean water – water needed for botanical growth, product development, and of course, the Aveda salons providing direct hair and spa services.
We are honored to be the partner of our Idaho Aveda salons. Since partnering with Idaho Rivers United 9 years ago, Idaho Aveda salons have raised over $150,000 to support IRU’s clean water initiatives. Salons have created their own unique fundraising activities and unique efforts to protect Idaho’s rivers, invest in clean-clear water protections, and contribute to IRU’s mission. Despite the extraordinary circumstances of the past year that have greatly affected local salons, the salons are once again ready to take on Earth month with fundraising activities to support IRU.
Check out our local Aveda Salon partners that are offering a wide variety of activities April through May, from amazing raffle baskets, donated services, fashion shows, flower pot sales, and so much more:
21 North, Aveda Institute Twin Falls, Bombshell Salon, Cameo, Edge Salon, Graeber & Company, Panache Boise, Panache Eagle, Panache Meridian, Rain Salon & Spa, Salty Blonde, and Valere Spa - 2 locations.
Additionally, Aveda salons are hosting a collaborative Clean Water Aveda Auction benefiting IRU, so save the date for May 20-26!
To learn more about Aveda’s sustainability and conservation steps:
https://www.aveda.com/living-aveda-article-carbon-neutral-shipping